Cosmoprof North America is coming to the City of Miami Beach and the Miami Beach Convention Center, January 23rd – January 25th, 2024.
 
“We are thrilled to welcome Cosmoprof North America and our partners Informa Markets, BolognaFiere, and the Professional Beauty Association to the City of Miami Beach for an incredible beauty industry event in 2024,” said City of Miami Beach Mayor Dan Gelber.
 
With Informa Markets’ recent acquisition of Premiere Beauty’s Premiere Orlando and its sister shows, the leading trade show organizers are expected to showcase Cosmoprof North America’s extraordinary customer experience reputation with Premiere Beauty’s top‐notch educational approach as the preeminent beauty show comes to Miami, the “U.S. Gateway to Latin America.”
 
“The joint venture we are establishing with Informa Markets and PBA is a great step for BolognaFiere and Cosmoprof. By joining forces, we are reinforcing the offer of performing and committing B2B beauty trade shows in the U.S. market,” highlights Antonio Bruzzone, General Manager of BolognaFiere. “The industry is asking for highly performing business events and for 365 days services to facilitate their commercial relationships. Creating synergies and improving the tools we already implemented in all the Cosmoprof events around the world will for sure support the growth of the cosmetic industry in the U.S. market.”

Bridging the Gap Between the U.S. and Latin America

Cosmoprof North America’s decision to expand the leading B2B trade show to Greater Miami and Miami Beach represents a pivotal moment in bridging the gap between the U.S. and Latin America beauty industries.
 
“We cannot wait to bring a remarkable, immersive experience to beauty industry professionals in Miami Beach in 2024,” said Ed McNeill, Senior Vice President of Premiere Show Group for Informa Markets.“It is an honor to be able to expand Cosmoprof to a new home with close ties to the booming Latin American beauty market. Not only will this strengthen Cosmoprof’s portfolio but will also create synergies between key leaders that will be impactful for years to come.”
 
While Cosmoprof’s West Coast show will remain at the Las Vegas Convention Center, the new East Coast edition, Cosmoprof North America – Miami, will provide a renewed focus on the Hispanic market. This rapidly growing segment in the beauty industry demographic segment has outspent non‐Hispanic buyers by more than 13% in the past few years, and demonstrates unparalleled interest in the procurement of personal care products that are natural and environmentally friendly. Cosmoprof North America will leverage new and existing relationships with beauty professionals from all countries and cultures and encourage show attendees to explore Greater Miami and Miami Beach’s unbeatable destinations. 
 
Cosmoprof North America draws beauty industry professionals from all over the world and showcases never‐before‐seen brand unveilings and product launches for hair care, nail care, and skin care. In 2022, more than 1,100 exhibitors representing all sectors of the cosmetics industry participated in Cosmoprof North America’s Las Vegas edition – solidifying the region as a strategic market for business development of beauty brands and catalyst for new trends and consumer habits. Throughout the three‐day event, 32,000 retailers, e‐commerce, distributors, importers, beauty brands, suppliers, and journalists connected with exhibiting companies to discover new product launches and develop new business opportunities.